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Unit 30 TV Advertising

In this unit, you will take on the role of a freelance advertiser for television. Through a number of tasks, you will aim
​
 - to research and learn about the conventions and traditions which shape modern advertising
​
 - to generate ideas, and plan, produce and evaluate a television advertisement.
In this unit, you will take on the role of a freelance advertiser for television. Through a number of tasks, you will aim
​
 - to research and learn about the conventions and traditions which shape modern advertising
​
 - to generate ideas, and plan, produce and evaluate a television advertisement.

Unit Deadlines: Task 1 - August 30;  Task 2 - September 27; Task 3 - October 4; Task 4 October 18

Unit Deadlines: Task 1 - August 30;  Task 2 - September 27; Task 3 - October 4; Task 4 October 18

Task 1: Research

Peer Feedback on Advertising Research
Self Assessment on Advertising Research
Model Research for an advertisement
Advance Reading 1
Audiences, Sources & Advertisint
Advance Reading 2
Audiences & Media Models

Task 2: Pre-Production Documents

Model Client FAQs
Model Treatment

Preproduction List 

  1. Examples (with analysis) of your product's existing advertisements

  2. Product / company fact sheet (information about it)

  3. A treatment for your idea

  4. SWOT Assessment

  5. Production timeline

  6. Production Schedule (incl. shooting schedule)

  7. Script / Screenplay / Visual Script

  8. Storyboard

  9. DubChart

  10. Location Scout

  11. Risk Assessment

  12. Contingency Table

  13. Copyright Clearances (audio/product)

  14. Permissions / Contracts

  15. Shot list

  16. Shot log

Add whatever else you think is useful or helpful to your production process

Task 3: Advertisements

Task 4: Evaluation

Primary Research

& Evaluation

- a guide - 

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